75% Royalty fee for Entrepreneurial Designers

The Swedes are a smart, progressive people and great designers.

Instead of the standard 2 to 5% royalty to the designer, often intertwined with strict exclusivity,  Claesson Koivisto Rune are proposing a new fee model through their Smaller Objects business. The full article is on Dezeen via this link.

This new model also marks a change in the balance of Risk vs Opportunity for designers and manufacturers.

Calibre of designers Nendo and Luca Nichetto

We will be watching this closely eager to see it flourish and succeed. More and more the shift of designers to becoming 'design entrepreneurs' is taking hold. Very exciting times!

Smaller Objects range